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Finding Nirvana
August 04, 2014
Finding the right workflow tool is a popular pursuit with in-house agencies. It’s the one tool we hope will bring nirvana to our everyday work. (Ah, if only…) While workflow tools can help tremendously, they also pose real challenges—especially when you’re trying to switch from one to another …
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Where Do You Go to Get Into the Zone?
July 14, 2014
I work from home. I used to work from a corporate office, but now I work from home most of the time and I have to tell you, I love it. I’m a hundred times more productive working from my home office than a traditional corporate setting. So as IHAF wraps its discussion on work environments this week, …
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Why You Need a War Room
July 09, 2014
War rooms, breakout rooms, pods, cafés—what do they all have in common? They are must-haves spaces for creative professionals to come up with new ideas. Without these areas, collaboration and brainstorming would be a bust. Here’s why your in-house agency needs designated space for idea generation. …
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Culture: The Ultimate Interior
July 02, 2014
When we think of the stereotypical agency environment, images of Ping-Pong tables, lava lamps and overstuffed fluorescent chairs come to mind. Sure, outside agencies may have more freedom when it comes to furniture choices and paint colors, but that shouldn’t condemn in-house interiors to be …
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Creating Creative Spaces—One Wall at a Time
June 30, 2014
One of the smartest things an in-house agency can do is align itself with its facilities or building management group. Now I can’t say creative connections are what every facilities team is after, but it’s been my experience that we have a lot in common. In-house agencies and facilities groups …
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Space Matters
June 23, 2014
Corporate space design has evolved significantly over the past 15 years. Coveted corner offices are a thing of the past—replaced by open floor plans and low cubes. Where your employees sit and their personal space is a hot topic. When planning for space changes, you need to consider the different …
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Balancing Creativity with Practicality
June 09, 2014
Considering how fast organizational needs are changing, it has never been more critical to be flexible and creative in problem solving and decision making. We've seen many adaptive organizations survive who have embraced their workers’ creative thinking as a core business practice and we have seen …
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Seizing Opportunities for Improvement
February 24, 2014
Seven months ago, I was given the opportunity to lead the Corporate Marketing team at Nationwide. Prior to this, I served as CMO of our Property & Casualty business unit and most recently, led of our Financial Services marketing team.
Now that I’m on the “other side of the desk,” there are …
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Our Constant Evolution
February 19, 2014
The in-house team at Boston University has changed a lot in recent years. We’ve gone from a customer service group to a project management group to an account management team. And we're going to change—or should I say, evolve—even further.
Early on our group was exclusively focused on print-design …
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Meet Two New Board Members
February 17, 2014
This month, IHAF is exploring the topic of Operational Excellence and what it means to in-house agencies. As part of this series, I asked the two newest members of IHAF’s Board of Directors, Mark Gibson, Assistant VP of Creative Services at State Farm and Wayne Barringer, Director of Creative …
