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Are You Conference Ready?
November 05, 2018
In three days, over 300 in-house professionals will come together for the 2018 IHAF Conference & Awards Show—a festival of networking, sharing, learning and creativity. In addition to seeing all of you, we’re eager to welcome a fabulous roster of speakers, including three keynote presenters. …
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The Definitive Guide to Brand Integration
August 27, 2018
Over the past ten years, I’ve had the good fortune to travel around the world talking with chief marketing officers and their marketing teams about brand integration.
It’s been an incredible journey—from the early days of skepticism about the power of social media influencers and a decades-old …
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What Makes a Strong Brand?
March 17, 2014
The term “brand” has been used to describe everything from company logos to corporate gestalt. In fact, brand is an amalgamation of things including the name or symbol used to identify your company, products and services, the essence and values of your company as well as the assets and liabilities …
