• United and Uncensored

    September 26, 2022

    • by Olivia Brown, IHAF

    We’re eight weeks from getting down to the nitty-gritty of what’s really going on in house—embracing what unites us by sharing our common experiences at the 2022 IHAF Conference & Awards. This year’s event is all about keeping it real; that’s what makes it UNCENSORED. Here’s what you can expect …

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  • Institutional Pros Meet Outside Hires

    September 19, 2022

    In its 2021 Productivity and the Pandemic study, IHAF reported that 47% of in-house agencies increased headcount in the 14-16 months prior. To meet demand, added staff enables teams to identify new talent internally and bring in external hires.

    With growth comes change. And while some team members …

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  • The Importance of Authenticity & UGC in Talent Acquisition

    August 29, 2022

    Let’s talk about something that’s sending shivers down the backs of employers nationwide—the Great Resignation. After the pandemic hit, and the workforce had no option but to work from home or find new opportunities, the employee paradigm shifted radically…and permanently.

    A job is no longer just …

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  • Trends in Offshore Creative Production

    August 15, 2022

    The so-called Great Resignation and current talent shortages across the US and Europe have accelerated changes already underway industrywide as brands look toward new models of creative production.

    We Are Amnet’s 2022 Benchmark Report for Offshore Creative Production sheds intriguing light on the …

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  • How to Find the Right Production Capability

    August 01, 2022

    2022 has been the perfect storm for marketers. There’s been a collision of new expectations and requirements within the industry. Inflation is reducing available budgets. Economic pressures are making markets nervous. Sustainability is top-of-mind in every boardroom. And frugality has moved up the …

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  • How to Handle One-Off Design Requests

    July 25, 2022

    • by Kevin Groome, Pica9

    One-off requests from field-based affiliates (franchisees, resellers, dealers, etc.) can be a thorn in the paw of an in-house agency. These projects often come with quick turnaround times, elevated visibility with leadership (particularly when the requestor is a significant source of revenue), and …

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  • These Companies Can Help You Succeed

    July 18, 2022

    • by IHAF Staff

    Look inside at any successful in-house agency. What do you see? You see a team of dedicated, high-performing individuals who are committed to the businesses and brands they support. Look a mite further and you're also likely to find an equally dedicated, high-performing pool of partners and …

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  • Keys to Scale Your Marketing Operations

    July 11, 2022

    Marketing is a big investment, putting significant pressure on in-house agencies. Whether you’ve stalled because your team’s capabilities are bottlenecked or there are several projects to be checked off your list, here are a few tips to keep in mind as you gear up to scale.

    Check Your Capacity …

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  • Designers, Don’t Go It Alone

    July 06, 2022

    • by Doug Sternberg, NFPA

    On the long list of foolish decisions I’ve made, opening my own design shop right after receiving my design degree is right up there. I didn’t know what I didn’t know. I had a desk. I had a computer. I had big dreams. Open for business.

    As time went on, I started seeing a sameness to my designs …

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  • Roundtable Recap: The More You Know

    June 27, 2022

    • by IHAF Staff

    While not all in-house agencies are alike, they certainly have a lot in common! In fact, this year’s IHAF discussion group series—held weekly from May through early June—had us sharing common issues and some uncommon solutions, with members gaining insights from one another.

    Each virtual …

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