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Ready, Set, Goals!
February 02, 2015
A little over a year ago, Forbes published an article entitled “Can In-House Agencies Ever Be Great?” Now, I’m not one to obsess over things (or maybe I am…), but that question and the assortment of editorials that followed debating both sides really stuck with me.
One of the things I see in-house …
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Member Benefits Deliver Measurable Results
January 19, 2015
There are a host of reasons to become a member of IHAF—access to our benchmarking data, participation in our national events, being part of our connected community, and one benefit that we don’t talk about nearly enough: the IHAF Performance Evaluator.
The IHAF Performance Evaluator is a …
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Time for “Fitness” Training
January 12, 2015
How many of you made a new year’s resolution to join a gym and get fit? It’s a common theme this time of year. Unfortunately, simply joining a gym isn’t enough (I wish). You have put in the time and do the work. Well, your IHAF membership is the same. In order to get the most out of it, you have to …
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Ringing in the New!
December 29, 2014
Happy New Year! I hope everyone has been able to enjoy some family, friends and feet-up time over the past week. We’ve had some great discussions this month at IHAF, specifically around the importance of in-house agency promotion. Some of the points we discussed really resonated with me. I hope you’ …
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Self-Promotion Lesson Learned
December 15, 2014
While working for a previous employer, I wanted to promote the in-house creative team I was leading. When I approached my manager, he told me it would be a waste of time. The reason was that our internal clients wouldn’t appreciate us spending time marketing ourselves—we should be working for them. …
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Prove Your Value—Promote Your Team
December 08, 2014
Happy holidays! The IHAF community is busy making the mad, final sprint to the 2014 finish line. And while this time of year can be crazy—finalizing budgets, writing performance reviews, strat-planning for 2015—it also allows us a chance to look back, take stock and think about how we can do things …
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Keeping It Light
December 01, 2014
At a time of year when pressure is mounting for our teams and our clients are pushing to get projects done by year-end, it’s important to encourage employees to maintain work/life balance and to let them know that they are valued. How many of us have said to ourselves, “we aren’t solving world …
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Building Your Bench
November 24, 2014
In the sports world, there are injuries in almost every game. When those injuries are substantial enough for a player to miss time from the game, the best teams have another player who is prepared to step in and fill the role. Every Sunday, NFL coaches talk about the next man up being ready and how …
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The Most Effective Leaders Know It’s All About The Team
November 19, 2014
An effective leader is often defined by his or her professional accomplishments, corporate values and management style. However, the most effective leaders I’ve worked with recognize that they are only as good as the teams they are leading. In a world of globalization, innovation, technology and …
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How To Build A Duck, And More!
November 17, 2014
Did you know that these six LEGO bricks can be configured into 950,000 different combinations? Neither did we—until last week’s IHAF Conference, that is. In fact, we learned a lot over the course of the two-day event from leadership challenges to organizational strategies to techniques for rapid- …
