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Buy-In on Briefs & Briefings
April 08, 2019
Crafting a new creative brief goes hand in hand with crafting a new creative campaign. Doing a good job on one increases your chance of doing a great job on the other. Yet, some in-house agency teams are resistant to leveraging creative briefs to full effect. Why?
This month’s IHAF webinar is all …
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Showing Off for Clients (and Mom & Dad)
July 27, 2015
If your in-house agency is anything like ours then you’re constantly asking yourself, “How do we gain recognition for what we do at our company?” We can conduct informational meetings and pass out all the team-branded swag we want, but at Team IDEA, the in-house creative services and events agency …
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Stimulating Creativity
July 06, 2015
I was approached to write this blog on stimulating creativity from the point of view of an external agency creative director “out in the field.” Like anyone else confronted with this sort of challenge, I immediately Googled “stimulating creativity.” That brought up a treasure-trove of writing on …
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Idea-Generating Techniques for the Desperate
June 22, 2015
Here’s a general rule of thumb regarding idea-generation techniques: they’re clunky, dorky and time-consuming. Oh, and they don’t work. You reluctantly resort to one when you're under the gun for an idea, then end up wasting valuable time that leaves you even more frustrated and desperate and …
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Building a Creative Environment
June 08, 2015
When I was in third grade, my mom and I ran into my teacher (a grim, severe drill sergeant) in the cereal aisle of the grocery store. I still remember how long it took my brain to recognize Mrs. Strictman. Her face was familiar, but foreign in that environment.
The grocery store was all joy and …
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Jump Start Your Creative-Development Process
June 11, 2014
As an in-house agency, you have a choice. You can have a closed ideation ecosystem or one that pushes the boundaries and opens up the ideation process to a broader team. IHAF Member, Vistaprint, recently proved that the latter choice can jump start the creative process.
Vistaprint's in-house …
