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Putting Our Heads Together
April 21, 2014
Over the past four weeks, we’ve been talking within the IHAF community about all things digital. In connecting with members, I’m hearing that in-house teams are more focused than ever on content marketing. The evolution of digital is pointing to the need for increased sophistication not only in how …
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The Journey from Print to Digital
April 16, 2014
Ah, the journey from print to digital. Can we get there from here? Yes, we can. Is it a direct route? Nope.
Evolving with business today is harder than ever. There isn’t a speed limit. The autobahn is wide-open. And in-house agencies are faced with a dilemma: How do we stay relevant, continuing to …
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Practicing Safe Social
April 14, 2014
A few weeks ago, I unearthed an old presentation I made to clients and company presidents in 2009. The goal of the presentation was to explain the importance Web 2.0 and to convince them to take the plunge. Although the information was well received, there were no takers. For years, TTI North …
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Why Brands Should Leverage Content
April 09, 2014
It’s crowded out there. As marketers, we’ve watched the digital landscape become increasingly cluttered and competitive over the past decade, making it more and more difficult for brands to introduce themselves to new target audiences and/or encourage loyalty from current customers.
Content is the …
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The Benefits of Independent Digital-Media Trading
April 07, 2014
New developments in programmatic trading over the last few years offer in-house agencies advanced insights about audiences, allowing greater transparency into how much is being spent (to what effect) and where, as well as breakthroughs in media efficiency. Yet, most in-house agencies are missing …
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Are We There Yet?
March 31, 2014
The digital journey for most in-house agencies has been a dizzying one, to say the least. At last year’s IHAF Huddle discussion group series, the topic of digital and social media came up often throughout our five-city tour. On the one hand, the journey can be exhilarating as we embark on new ways …
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Habitat Builds a Brand
March 24, 2014
A dozen folks stand side by side and lift a framed wall upright, while others around them scramble to nail it in place. Volunteers give their time, energy and resources to build alongside a family who needs a hand up, not a handout. For many, that picture defines the work of Habitat for Humanity. …
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The Global Shift
March 19, 2014
A recent article in Ad Age detailed the seismic shift in global ad spend over the past eight years (2005-2013) with online spending nearly quadrupling in that timeframe. In fact, online media buys have eclipsed newspaper, ranking second (behind television) and eroding other channels—most notably …
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Social Media: It’s Where the Clients Are
November 13, 2013
Mark McKenna, Putnam’s Head of Global Marketing, highlights trends in advisors’ use of social media and explores the idea of data collection to enhance sales capabilities, creating opportunities for industry innovation. Hear the highlights of recent research on social media.
(INSERT 2-MINUTE …
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Adapting Your Workforce for the Digital World
November 11, 2013
Over the past few years, technology, growth and demand in the digital space have exploded. And while these changes are exciting, keeping pace can be a challenge—particularly when it comes to in-house agency talent.
To be successful in the digital arena, you need the right combination of experience, …
