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Checking Your List: Marketing to Dads This Holiday
October 26, 2016
Holiday season can be exhausting. Driving your audience to retail can be challenging, particularly when price and last-minute gifts are layered into the equation. That’s why navigating the recent shift in family purchasing power is key to driving sales and engaging at retail.
Meet the Dadsumers. A …
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Meet our 2016 Sponsors!
October 24, 2016
The IHAF Annual Conference & Awards Show is just around the corner. For months we’ve been planning this two-day event, from defining the theme and outlining the agenda to directing the details and prepping the presenters. As our biggest event of the year, the conference serves as an opportunity for …
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Don’t Do It Alone
October 17, 2016
Leading up to the IHAF Conference in November, I trust that all of us are aware of the profundity of attending an event entitled “Game Changers” on the two days immediately following what may well be the most game-changing election in our nation’s history. As one of the keynote presenters, it most …
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Google’s 12 Lesser-Known Tools for In-House Agencies
October 11, 2016
As a software development firm that partners with in-house agencies, we make it our business to stay on top of all types of web and mobile tools and trends—so Google is one of the players we follow. They have the most valuable search data in the world and some of the most useful marketing-related …
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Behind the Scenes at HOW Design Live 2017
October 03, 2016
If you follow HOW Design Live on Twitter @HOWDesign_live or Facebook, you already know we’ve been working hard to put the finishing touches on an exciting new agenda for next year’s HOW Design Live. On May 2-6, 2017, we return to the Grand Hyatt in Chicago where we’ll roll-out an assortment of …
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Meet an Ambassador: Wade Franks
September 26, 2016
When you think about the variety of member types that comprise the IHAF community, my guess is that terms like corporate member, supplier member, and Board member are familiar to you. Well, there is another group among us of which I suspect you may be less aware—the IHAF Ambassador Network.
The …
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The Balancing Effect: Why Outsourcing is Still a Necessity
September 19, 2016
Screendragon has witnessed a lot of change in the marketing and advertising landscape over the past 10 years. New digital demands have forced brands to re-evaluate how they work and who they work with. We have seen clients take on more internal work; some have set-up hybrid agency functions while …
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Are You Taking Advantage of IHAF?
July 25, 2016
Last week, IHAF’s Associate Director, Emily Foster, and Business Development Manager, Kate O’Callaghan, facilitated a webinar on “Optimizing Your Membership.” This 40-minute session gave members and non-members a closer look at all of the programming and benefits IHAF has to offer.
IHAF members …
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Learning About Omni-Channel Marketing
July 11, 2016
“The best way to stand out is by blending in.” That’s just one of many quotables imparted by this year’s IHAF Huddle facilitator, ChRiS Gomersall, as our regional discussion group series came to a close last month. In fact, ChRiS had the hundred or so people who attended our Huddles in Boston, …
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Skills & Tools for Managing Technology
July 01, 2016
By now, most in-house agencies have looked for ways to leverage workflow and DAM systems to help them run more efficiently. Many are even on their second- or third-generation solutions. At the same time, others could benefit from taking a step back and thinking more-broadly about how these tools …
