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A Glimpse at AT&T’s Year on Top
February 26, 2018
You may recall that AT&T was named 2017 In-House Agency of the Year at the IHAF Conference & Awards Show in the fall. We had the pleasure of catching up with Roger Hyde recently, AT&T’s SVP of Creative Services, to find out how the win impacted his 150-person team and what advice he might have for …
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How Brand’s Got Your Back
February 12, 2018
One of the leading challenges internal and external agencies face is effectively influencing clients. No matter how big your client’s line of business or product set might be, getting them to adhere to corporate brand standards is essential—though not all clients understand why.
In this week’s …
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Fix It In Prep: Understanding VR Before Your First Project
December 04, 2017
Virtual Reality (encompassing VR, AR, and 360) is an immersive experience providing emotional connections and memories. The barriers between brands and consumers can be removed, allowing for direct interaction via branded environments or virtual product models. These experiences have a long and …
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Arm Your Social Teams with Video
September 04, 2017
Marketing experts frequently remind us that “video is the premier communication tool” and that “the power of video will set you apart.” While developing a steady stream of video to reinforce your message is significant, it also requires a reliable pipeline to deliver that content—from editors in …
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A Look Back at Hilton’s Year on Top
August 15, 2017
It’s been nearly a year since [D³], the internal digital creative agency for Hilton Worldwide was named the 2016 In-House Agency of the Year. We caught up with the folks at [D³] to find out what first attracted them to the competition and what impact the win has had on their team.
IHAF: What …
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Data-Driven Marketing: It Takes a Village
August 29, 2016
At a recent agency conference, my ears perked up when I heard John Osborn, President and CEO of BBDO NY say, “Data is the new sexy.” After decades of being thought of as marketing data geeks, we’ve never thought of including the word “sexy” in our agency positioning statement.
Speaking with Judy …
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A New Member’s Perspective on Professional Development
May 02, 2016
I met IHAF Board Chair Mark Gibson late last year at the 2015 HOW Design Live Conference in Chicago. Mark was attending the conference in support of IHAF and two members of his in-house agency at State Farm Insurance creative team who were presenting a session on how to increase influence in house. …
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Professional Development—Let’s Talk About It
March 23, 2015
Not long ago, I joined other members of our agency’s leadership team to celebrate the 30th work anniversary of one of our tenured art directors. We talked over lunch about how her career had evolved—from a call center position straight out of school to the agency’s secretarial staff and ultimately …
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Mark Your Calendars—Events Galore!
January 21, 2015
Being a member of IHAF means you have access to a long list of benefits including participation in our events (bonus: most are free for members to attend). What types of events do we host here at IHAF, you ask? From monthly webinars to networking breakfasts to regional discussion groups to the IHAF …
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Keeping It Light
December 01, 2014
At a time of year when pressure is mounting for our teams and our clients are pushing to get projects done by year-end, it’s important to encourage employees to maintain work/life balance and to let them know that they are valued. How many of us have said to ourselves, “we aren’t solving world …
