
Honoring Creativity and Innovation
It feels gratifying when your colleagues praise your work—even more so when an entire industry does! Winning an In-House Creativity Award means you’ve distinguished yourself as a leading corporate creative organization. This prestigious recognition highlights the talent on your team, honoring your collective achievements.

In-House Creativity Awards
The call for entries extends from April 1 to July 15. Submissions are then scored by a panel of industry experts. Three awards (Gold, Silver, and Honorable Mention) are conferred within each category along with one Best of Show. Winners are announced at the IHAF Conference & Awards in November.
Meet Your Judges

Adam Thomas
Judge Bio
Adam leads creative for Citi’s in-house agency, Skyline. Over the past seven years, he helped grow the team from a nine-person control group to a 75-person powerhouse with a book of work that spans lower-funnel marketing, social, out of home, video, and UX/UI. Further expanding the team’s scope to include strategy, data analysis, and creative execution, Adam believes in the power of in-house, building partnerships, and strengthening the integrity of Citi’s brand. Based in Jacksonville, FL, Adam also takes full advantage of the sunshine, beaches and outdoor activities as often as possible.

Amanda Dinsmor
Judge Bio
Amanda is a seasoned creative director and visual strategist with 20+ years of experience transforming complex ideas into impactful brand engagements. After a successful external agency career supporting brands such as Chase, Nestlé, and Marriott, she now serves as Global Creative Director at Gallagher, leading a high-performing in-house team. Amanda brings a strong blend of strategic vision, compelling storytelling, and refined design sensibility to every project, seamlessly balancing creativity with data-driven insight.

Emily Koehler
Judge Bio
Since joining Fortune Brands, the parent company for Moen and 19 other brands, Emily has played a pivotal role in building the company’s internal creative team, Creative X, from the ground up. Known for her passionate, future-forward leadership and team-first ethos, Emily fosters a curious, questioning approach to cross-disciplinary design and compelling brand content across Fortune Brands’ three core segments: water, outdoors and security. Previously, Emily was an art director with Findaway, the audiobook distributor acquired by Spotify in 2021.

Jeff Kurek
Judge Bio
Jeff brings two decades of experience across external and in-house agency creative teams. After early success at Digitas leading creative for brands like American Express, NBA, and Pfizer, he transitioned client-side with roles at Prudential, Accenture, and now Leidos. Known for strategic storytelling, branded content, and building high-performing creative teams, Jeff’s been living at the intersection of strategy, design, and innovation including championing GenAI initiatives and processes. With deep experience in finance, tech, and beyond, he offers a unique lens shaped by guiding integrated creative across new business, branding, and thought leadership.

JR Curley
Judge Bio
JR is a seasoned creative executive and brand leader with deep experience across in-house agencies, startups, and global firms. He’s led transformative brand and creative initiatives at companies like BCG, PwC, and FabFitFun. His work includes revitalizing teams, streamlining operations, and delivering high-impact, award-winning creative work. JR partners with organizations to evolve their creative approaches, boost performance, and integrate modern tools like AI to drive efficiency. With a passion for mentorship, culture-building, and human-centered strategy, JR is known for unlocking workgroup potential and producing creative solutions that fuel both team and business growth.

Keith Loell
Judge Bio
Keith is an ECD with over three decades of experience building brands and inspiring teams across three continents, from Singapore and Switzerland to New York City. Currently at Tonic by Highmark Health (2023 IHAF In-House Agency of the Year), Keith is helping to transform healthcare through innovative experiences. Previously, he led global initiatives at FCB/Lowe Zurich and was the ECD for Gyro in New York. His work has been recognized by Cannes Lions, Clios, and D&AD. Keith’s passion lies in crafting big ideas that bridge the physical and digital worlds, helping brands discover their true voice.

Marty Buccafusco
Judge Bio
Marty has 20 years’ experience in film and television, learning through experimentation, innovation, and his fair share of failures. The progression of his career has taken him from New York City to Atlanta, where he currently serves as a CD for Coca-Cola Creative Studios. Over the years, Marty has directed a feature film, taught high school video production, earned a graduate degree in Educational Technology Design, and delivered a TEDx Talk about failure. He also moonlights in professional wrestling. With a flair for the spectacular, Marty always raises the bar, pushes the limits, and stays silly along the way.

Natalie Garvey
Judge Bio
Natalie leads client relations and planning for Maverick Studios, the in-house agency at Inspire Brands. Her team serves as the front door to the studio, handling intake and orchestrating work across six iconic brands: Dunkin’, Baskin-Robbins, Buffalo Wild Wings, Jimmy John’s, Sonic, and Arby’s, as well as enterprise shared services. A proud QSR lifer, Natalie’s 20+ year journey includes positions at Long John Silver’s, Fazoli’s, A&W, and over a decade with KFC. She is passionate about partnering with creative teams to build great content, scalable processes, and high-performing project management.

Rachel Houk Seeger
Judge Bio
Rachel is an award-winning creative leader with 15 years of experience bringing big ideas to life across retail, finance, and healthcare. She’s known for building diverse close-knit teams and shaping campaigns that tell authentic brands stories. From rebranding major companies to launching in-house studios, Rachel loves turning creative challenges into big wins. She is happiest brainstorming with teams, collaborating with leaders, and finding fresh ways to create brand love. Recognized by IHAF and The Ad Club of Boston, Rachel has a passion for learning, wellness, and helping creative people shine.

Shannon Winning
Judge Bio
Shannon is passionate about helping creative teams grow and do their best work in spite of common constraints they face within traditional corporate environments. An award-winning writer, she leads the in-house creative agency at iCIMS, an HR tech company. Shannon got her start in journalism, serving as a reporter, editor, and feature writer. Creative and independent, she is a self-taught marketer and an agency co-founder who relishes the insider knowledge and nimble ways of brand-side work. Off the clock, Shannon is a sailor, gardener, dancer, and bird nerd.

Som Inthalangsy
Judge Bio
Som is a creative conductor with a strategic mind, a designer’s eye, and just enough caffeine to make it all happen at Athene. With over 20 years leading design teams, they’ve turned big ideas into award-winning campaigns across digital, print, and experiential platforms. Equal parts visionary and team player and small part data techie, Som brings structure to the chaos of creativity—usually with colored fonts and a well-timed pun. The work produced bridges the gap between business goals and bold storytelling, proving that great ideas look good and work hard, too.
Awards Categories
Annual Reports
Corporate Communications
Elements developed to communicate and strengthen an organization’s brand identity and presence with internal and/or external audiences.
Subcategories:
Brand Identity Kits; Cards & Invitations; Employee Communications; Logos
Creative Copywriting
Digital Marketing
Assorted forms of digital outreach that are used to promote products, services, organizations and brands.
Subcategories:
Banner Ads; Emails; B2B Websites; B2C Websites
Direct Mail
Environmental
Architectural designs, fixtures, art installations and graphics—permanent or temporary. Also includes promotional wall hangings and corporate signage.
Subcategories:
Corporate Installations; Posters & Signage
Events
Graphics packages inclusive of branding, messaging and experiential elements developed to support an event held at a specific place and time.
Subcategories:
Events, external audience; Events, internal audience
Multi-Media Campaigns
An integrated series of campaign elements produced across a minimum of three different forms of media.
Subcategories:
B2B; B2C
On a Shoestring
Out of Home
Podcast / Audio Series
Point of Sale
Print Advertising
Product Packaging
Publications
Interior/exterior layout, graphics and editorial content that constitutes a formal publication, e.g., book, magazine, or newsletter.
Subcategories:
B2B; B2C
Sales Collateral
Brochures, kits and catalogs designed to move prospective buyers through the sales cycle—from awareness to consideration to purchase.
Subcategories:
B2B; B2C
Social Impact
Social Media
Digital advertising, marketing and/or promotional posts that connect audiences to brands via one or more social platforms.
Subcategories:
Animated Graphics; Organic Posts, multi-platform; Organic Posts, single platform; Paid Posts, multi-platform; Paid Posts, single platform
Stuff the Client Didn't Pick
Video
Broadcasts promoting assorted messaging—educating and engaging viewers through video storytelling.
Subcategories:
Brand/Product Promo; Broadcast TV Spots; Education & Training; Event Openers & Events; Online Video Ads, 0:60 or under; Online Video Ads, over 0:60; Sizzle Reels; Social Media; Social Responsibility
Wild-Card Creative
Work that stands out so much, it simply doesn’t fit into any other category. Can only be entered once when it’s entered here!
Entry Details
Eligibility
Any in-house agency or corporate creative services organization is eligible to submit their original work for consideration. Materials must be first produced, printed and/or aired between January 1 and December 31, 2024, and must fall within the categories noted below. Work produced in collaboration with external resources and/or providers may only be submitted if 80% or more of the final product was conceived and created by the internal agency.
Entry Deadline
Regular entries must be received via our online submission process by June 30, 2025.
Late entries will be accepted through July 15, 2025 with the additional fee (see Entry Fees). Entries submitted after July 15, 2025 will not be accepted.
Entry Fees
Regular Entries (submitted by June 30, 2025)
IHAF Members: $99 per entry
Non-Members: $199 per entry
Late Entries (submitted by July 15, 2025)
Late Fee: $50 additional per entry
Entry fees may be paid via credit card or by requesting an invoice during the submission process. Entries will not be judged unless full payment is received by the deadline. Entry fees are non-refundable.
Submit your best work—click to enter!
Preparing Your Entries
File Labeling
Each digital file must be labeled as follows:
CategoryCode_CompanyName_EntryTitle. Category codes can be found above. If submitting multiple, same-format files (multiple image files, multiple videos, or multiple PDFs), please add a number to the end of each file name, e.g., 1, 2, 3.
Thumbnail Image
Each entry requires a high-res, horizontal thumbnail image (1000x700px or similar). This file will display on the homepage of our online gallery of entries. Files must be gif, jpeg, jpg, png, tif, tiff, ico, webp, avif.
Image Files
You may provide up to ten (10) high-res image files per entry. Files must be gif, jpeg, jpg, png, tif, tiff, ico, webp, avif.
PDF Files
URLs
Video Files
Provide up to four (4) video files per entry. Subtitles are not required. YouTube, Vimeo or other platform links will not be accepted. Files must be avi, flv, m4v, mov, mp4, mpeg, mpeg4, mpg, ogm, ogx, srt, swf, wmv.
Submitting Your Entries
To begin, click Entry Portal in the green navigation bar. Enter your email address and password to create your login. This login is unique to the IHAF Awards; it is not the same as your member login on the IHAF website.
Once signed in, you should be automatically be routed to your dashboard. From there, select the Start Entry button in the bottom-left corner of the page. For each entry, choose In-House Creativity Awards as the program, then select the appropriate Entry Category and provide the details below:
Entry Title
Entry Description
Member Status
IHAF members receive discounted pricing on awards entries. Be sure to indicate your status on your submission. Unsure if your company is an IHAF member? Check our directory at ihaforum.org/member-directory.
Permissions
Specify whether IHAF has permission to publicize your participation in our awards competition and/or showcase your submitted work beyond displaying it at the IHAF Awards Show.
After populating the specifics of each entry, click Save + Next. Then, upload your corresponding digital image file(s). When you’re done, click Save + Close at the bottom of the page and your submission will be added to your cart for checkout.
After saving your entry, you’ll automatically return to your dashboard. From here, you can edit entries, start new ones, or complete the checkout process. To access entries in progress, click the Entry Title from your dashboard. You’ll be able to get back into your entry to review/edit and submit.
Once all of your entries are complete, return to your dashboard and click Cart in the top-right corner of the page. Indicate your method of payment and click Proceed to Payment, following the remaining prompts which includes clicking Process Payment to fully submit your work. If you wish to pay via check or electronic transfer, select Invoice to generate a statement and payment instructions.
Judging
Final Details
IHAF assumes that all entries are original, with all information and/or work provided being the rightful property of the entrant with all rights granted therein. IHAF is not liable for copyright infingement on the part of the entrant and will not engage in copyright disputes.
Entries will be displayed electronically at the IHAF Conference & Awards, with winners publicized on the IHAF website and IHAF YouTube channel.
Thank you—and we look forward to your participation in our celebration of in-house creativity.
Our Past Winners
Explore our gallery of winners from the past decade and immerse yourself in the creativity and craftsmanship that are the pride of in-house agencies.
Questions?
If you have questions about the In-House Creativity Awards or entry process, please be in touch any time.

Hollis Gesen
Senior Program Manager
617.587.3945
Email Hollis