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Don’t Do It Alone
October 17, 2016
Leading up to the IHAF Conference in November, I trust that all of us are aware of the profundity of attending an event entitled “Game Changers” on the two days immediately following what may well be the most game-changing election in our nation’s history. As one of the keynote presenters, it most …
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Google’s 12 Lesser-Known Tools for In-House Agencies
October 11, 2016
As a software development firm that partners with in-house agencies, we make it our business to stay on top of all types of web and mobile tools and trends—so Google is one of the players we follow. They have the most valuable search data in the world and some of the most useful marketing-related …
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Behind the Scenes at HOW Design Live 2017
October 03, 2016
If you follow HOW Design Live on Twitter @HOWDesign_live or Facebook, you already know we’ve been working hard to put the finishing touches on an exciting new agenda for next year’s HOW Design Live. On May 2-6, 2017, we return to the Grand Hyatt in Chicago where we’ll roll-out an assortment of …
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Meet an Ambassador: Wade Franks
September 26, 2016
When you think about the variety of member types that comprise the IHAF community, my guess is that terms like corporate member, supplier member, and Board member are familiar to you. Well, there is another group among us of which I suspect you may be less aware—the IHAF Ambassador Network.
The …
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The Balancing Effect: Why Outsourcing is Still a Necessity
September 19, 2016
Screendragon has witnessed a lot of change in the marketing and advertising landscape over the past 10 years. New digital demands have forced brands to re-evaluate how they work and who they work with. We have seen clients take on more internal work; some have set-up hybrid agency functions while …
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IHAF Awards: The Results Are In!
September 12, 2016
How many judges does it take to pick a winner? Well, that depends on what awards show you’re talking about. For the IHAF Awards, our panel of 14 expert judges recently scored hundreds of submissions across 32 categories to converge on 96 Gold, Silver and Honorable Mention winners along with one …
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Data-Driven Marketing: It Takes a Village
August 29, 2016
At a recent agency conference, my ears perked up when I heard John Osborn, President and CEO of BBDO NY say, “Data is the new sexy.” After decades of being thought of as marketing data geeks, we’ve never thought of including the word “sexy” in our agency positioning statement.
Speaking with Judy …
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Helping Clients Appreciate Big Ideas
August 15, 2016
After brainstorming concepts for one of your business lines, the deadline is up and the day is here—client presentation time. You deliver an inimitable body of work that’s sure to blow them away except the client responds with a nonchalant, “Hmm…is that it?”
If this sounds like déjà vu, the …
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What’s Your Story?
August 01, 2016
The unique contributions internal agencies and creative teams make deserves recognition, wouldn’t you agree? Well, how does winning the In-House Agency of the Year Award sound? I bet it would sound pretty good to your team; imagine how great it would sound to your clients! (I’ll give you a moment …
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Are You Taking Advantage of IHAF?
July 25, 2016
Last week, IHAF’s Associate Director, Emily Foster, and Business Development Manager, Kate O’Callaghan, facilitated a webinar on “Optimizing Your Membership.” This 40-minute session gave members and non-members a closer look at all of the programming and benefits IHAF has to offer.
IHAF members …
