• Licensed to Drive

    September 02, 2014

    There’s this terrific quote from the book Slammed by Colleen Hoover that goes: “As I make a final right-hand turn onto our street, my GPS informs me that I've reached my destination. ‘My destination,’ I laugh aloud to myself. My GPS doesn't know squat!”

    This month at IHAF, agency workflow and …

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  • Controlling Content

    August 06, 2014

    It’s estimated that companies will spend up to $135 billion on content marketing by the end of this year. So what is content marketing? And why are brands shelling out so much money for it?

    Content marketing is the creation and sharing of relevant subject matter with targeted audiences—typically …

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  • Tools Are Not Strategies

    July 28, 2014

       Each and every day there are new platforms, new tools, and emerging technologies designed to capture the all-elusive consumer in more engaging, entertaining, and less-invasive ways. Certainly we have witnessed game-changing, paradigm-shifting developments over the past few years that are so …

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  • Putting Our Heads Together

    April 21, 2014

    • by Sarah Cavicchi, IHAF

    Over the past four weeks, we’ve been talking within the IHAF community about all things digital. In connecting with members, I’m hearing that in-house teams are more focused than ever on content marketing. The evolution of digital is pointing to the need for increased sophistication not only in how …

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  • Why Brands Should Leverage Content

    April 09, 2014

    It’s crowded out there. As marketers, we’ve watched the digital landscape become increasingly cluttered and competitive over the past decade, making it more and more difficult for brands to introduce themselves to new target audiences and/or encourage loyalty from current customers.

    Content is the …

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  • Meet the Sponsors

    October 16, 2013

    • by IHAF Staff

    Our largest event of the year is on deck—the IHAF Awards Show & Annual Conference. For months we’ve been planning this two-day gala, from defining the theme and outlining the agenda to directing the details and prepping the presenters. As today drew near, our pace grew more frenetic—though in just …

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