• A Meeting of the Minds

    March 07, 2016

    • by IHAF Staff

    Next month marks a unique meeting of the minds—minds that run some of the most prestigious in-house agencies in the country, assembling for a national summit of in-house agency leaders.

    Hosted by The Coca-Cola Company on April 21 in Atlanta, the IHAF Leadership Summit centers on what in-house …

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  • The Next Big Thing in Social Media is Happening Offline

    February 22, 2016

    It’s time for anyone trying to start a social conversation to look at experiential as a key driver for creating meaningful online conversations. Most experiential brand managers would argue they are doing this already. So what is the difference?

    In the past, we tried to amplify (or justify, in …

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  • Learning from the Leaders

    February 08, 2016

    • by Emily Foster, IHAF

    Throughout the year, IHAF offers a steady stream of events—our webinar series, IHAF Huddle regional discussion groups, and IHAF Annual Conference & Awards Show. In 2016, we’ve added a new event to our rotation, the IHAF Leadership Summit.

    Held on April 21 at The Coca-Cola Company in Atlanta, the …

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  • Adobe Training in Small Doses

    February 01, 2016

    • by Dave Weinberg, Adobe

    A year ago, I was thrilled to learn that Adobe had become a member of this amazing organization called IHAF and I could not wait to get involved. From IHAF Huddle events to the IHAF Annual Conference & Awards Show, it has been great to connect with the creatives and marketers that are so crucial to …

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  • Keeping Your Strategic Marketing Plan Top of Mind

    September 14, 2015

    Most of us are stretched too thin—we fight a million deadlines and are sometimes guilty of missing the forest for the trees. We can get lost in the weeds of responding to day-to-day requests and creating assets without stopping to examine the bigger picture. When I find that my team is overly …

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  • Licensed to Drive

    September 02, 2014

    There’s this terrific quote from the book Slammed by Colleen Hoover that goes: “As I make a final right-hand turn onto our street, my GPS informs me that I've reached my destination. ‘My destination,’ I laugh aloud to myself. My GPS doesn't know squat!”

    This month at IHAF, agency workflow and …

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  • Controlling Content

    August 06, 2014

    It’s estimated that companies will spend up to $135 billion on content marketing by the end of this year. So what is content marketing? And why are brands shelling out so much money for it?

    Content marketing is the creation and sharing of relevant subject matter with targeted audiences—typically …

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  • Tools Are Not Strategies

    July 28, 2014

       Each and every day there are new platforms, new tools, and emerging technologies designed to capture the all-elusive consumer in more engaging, entertaining, and less-invasive ways. Certainly we have witnessed game-changing, paradigm-shifting developments over the past few years that are so …

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  • Putting Our Heads Together

    April 21, 2014

    • by Sarah Cavicchi, IHAF

    Over the past four weeks, we’ve been talking within the IHAF community about all things digital. In connecting with members, I’m hearing that in-house teams are more focused than ever on content marketing. The evolution of digital is pointing to the need for increased sophistication not only in how …

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  • Why Brands Should Leverage Content

    April 09, 2014

    It’s crowded out there. As marketers, we’ve watched the digital landscape become increasingly cluttered and competitive over the past decade, making it more and more difficult for brands to introduce themselves to new target audiences and/or encourage loyalty from current customers.

    Content is the …

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