• Buy-In on Briefs & Briefings

    April 08, 2019

    • by IHAF Staff

    Crafting a new creative brief goes hand in hand with crafting a new creative campaign. Doing a good job on one increases your chance of doing a great job on the other. Yet, some in-house agency teams are resistant to leveraging creative briefs to full effect. Why?

    This month’s IHAF webinar is all …

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  • Tools for Marketing Tools

    August 18, 2014

    One of my favorite print ad headlines for a new, more powerful Macintosh computer read, “So you’re a hack. Now you’ll be a much faster hack.”

    While a Mac won’t make you more creative, it is a wonderful tool. You could argue that it allows you to get things done quicker allowing more time for …

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