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Professional Development—Let’s Talk About It
March 23, 2015
Not long ago, I joined other members of our agency’s leadership team to celebrate the 30th work anniversary of one of our tenured art directors. We talked over lunch about how her career had evolved—from a call center position straight out of school to the agency’s secretarial staff and ultimately …
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Hiring the Right Person(ality)
March 16, 2015
I was once interviewed by a Japanese magazine on the topic of managing creative personalities. Apparently the personal, emotional side of assessing unique personality traits, beyond the basics like trust and tangible skills, was a foreign concept in their business culture.
For me, it’s the first …
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Three Cheers (and Chances) for Professional Development
March 02, 2015
Professional development is an important part of increasing the contribution of your in-house team. That’s why IHAF’s online seminar series is focused on programming that can boost your effectiveness by teaching new skills. Over the next few months, IHAF is offering three professional development …
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Boeing’s In-House Agency Soars to New Heights
February 23, 2015
While outside agencies host a revolving door of clients, we are perfectly happy with one. And it’s a big one. In fact, we have the coolest customer on the planet—The Boeing Company, designer and builder of some of the most important aerospace products in history.
We are Creative & Information …
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Tools for Marketing Tools
August 18, 2014
One of my favorite print ad headlines for a new, more powerful Macintosh computer read, “So you’re a hack. Now you’ll be a much faster hack.”
While a Mac won’t make you more creative, it is a wonderful tool. You could argue that it allows you to get things done quicker allowing more time for …
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What Will Your In-House Agency Look Like in 2025?
August 11, 2014
The year 2025 is a little more than 10 years away, right? Ten years doesn’t sound like that long. But think about it—in technological years, 10 is several generations. Ten years ago was 2004, and if you’re like me, your cellphone was just that, a cellular telephone. You may, or may not, have owned …
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Controlling Content
August 06, 2014
It’s estimated that companies will spend up to $135 billion on content marketing by the end of this year. So what is content marketing? And why are brands shelling out so much money for it?
Content marketing is the creation and sharing of relevant subject matter with targeted audiences—typically …
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Finding Nirvana
August 04, 2014
Finding the right workflow tool is a popular pursuit with in-house agencies. It’s the one tool we hope will bring nirvana to our everyday work. (Ah, if only…) While workflow tools can help tremendously, they also pose real challenges—especially when you’re trying to switch from one to another …
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Managing Clients with a Creative Spark
May 12, 2014
I often hear that in-house client relationships can be like walking a fine line of diplomacy, where negotiation can determine the creative direction. Well, I think it’s the creative process that can determine the direction of the relationship.
The Creative Advantage. Having world-class creative …
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Getting Started with Gamification
May 05, 2014
Did you know that according to Gallup, 70% of U.S. employees are not actively engaged? That amounts to $380 billion in lost productivity each year. At Inward, we’re passionate about employee engagement which is why we recommend that our clients consider gamification to drive their engagement …
