• There Can Only Be One Top Shop—Is It Yours?

    August 03, 2020

    • by Jens Peterson, IHAF

    Internal creative teams are so much more than a way to save money! The contest for In-House Agency of the Year lauds the impact these MVPs make on an organization’s business and brand objectives.

    The competition heats up as we approach the August 31 call-for-nominations deadline. All in-house …

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  • Meet the Helpers and Heroes

    July 27, 2020

    • by Jens Peterson, IHAF

    In-house agencies carry their clients and brands to victory, but who’s supporting them? Sometimes getting over the finish line calls for the help of hired guns, intuitive tech, and media savvy from external partners like IHAF’s network of supplier members.

    Some vendors have been sharing free …

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  • The New Normals for Branded Content

    July 20, 2020

    In-house agencies are adapting to unique social concerns this year that could forever change how the marketing world engages consumers and crafts content. Among these “new normals” is the need for safer, more-flexible ways to produce work that is both locally sourced and globally conscious. Here’s …

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  • What Awards Season Looks Like in 2020

    July 06, 2020

    • by Jens Peterson, IHAF

    The IHAF Conference & Awards is going virtual this year, and that includes our ever-popular awards show. While your in-house agency balances big social change with business as usual, here’s how awards season is adapting to the new normal.

    Perhaps the biggest change is the call-for-entries process …

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  • Creative Problem Solving for In-House Agencies

    June 22, 2020

    • by Jens Peterson, IHAF

    In-house agencies are chock full of creativity, but how do they apply it to solve business problems? Creative leaders from KPMG, DraftKings, realtor.com and ELEMENT gathered recently for our In-House Agency Roundtables to show more than 200 community members how it's done. Read on for key takeaways …

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  • Boost the Value of Your In-House Agency

    June 08, 2020

    • by Julie Allouch, Nuxeo

    In-house agencies are more valuable than ever. In fact, over the past five years, 20% more companies have established internal agencies. And, corporate studios are not only influencing marketing, but the full cycle from product design to customer experience, for a demonstrable impact on the …

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  • Staying Creative Through Crises May Save Us All

    June 01, 2020

    Okay, the title of this post may be a bit dramatic, but we’re in uncharted territory here. In the face of an unprecedented business environment where most organizations have pivoted to a 100% virtual model, it can be a massive challenge to keep your teams motivated and thinking creatively.

    So, how …

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  • Benchmarking Your Best Creative Work

    May 25, 2020

    • by Jens Peterson, IHAF

    Entry season for the IHAF Creativity Awards is heating up as internal agencies submit their finest work from last year. How does your team's print and digital prowess compare to the best of the best?

    Submissions that boast creative excellence could win Honorable Mention, Silver, Gold or even the …

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  • Keeping it Fresh at Deloitte

    April 27, 2020

    • by Jens Peterson, IHAF

    The best in-house agencies strike an artful blend of consistency and innovation to drive growth. Deloitte’s Green Dot Agency (GDA) does just that while investing in key areas like talent, strategy and global partnerships. See how it’s done in this video from GDA, a recent finalist for IHAF's In- …

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  • Finally, Some Good News

    April 13, 2020

    • by Jens Peterson, IHAF

    Don’t be fooled by what’s already felt like the longest year ever. Entry season for the 2020 IHAF Awards just opened, which means we’ll soon meet again to toast the winners. Will your in-house agency take the stage when we celebrate?

    If you’ve never been to the IHAF Conference & Awards or just can’ …

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