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Lessons Learned from the Inside
June 04, 2018
Not only does Boston University deliver an exceptional education to its students, their in-house agency delivers exceptional creative solutions to 17 different schools and colleges, hundreds of departments and academic centers, and an assortment of events—all intended for internal and external …
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Meet a Member: Matt Ferrara of Globoforce
May 28, 2018
What does it mean to work human? Well, if you’re part of the eight-person in-house agency at Globoforce, the leading provider of human applications that strengthen employee performance and build more-positive team connections, you know exactly what it means and how to tell that story.
A finalist …
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How Sound Drives Engagement
May 21, 2018
It’s no secret that appealing to the human senses helps engage emotions. Let’s look at a simple example: if a consumer sees a bacon commercial, they could be convinced that the bacon looks delicious but by hearing the sizzle, the consumer craves the bacon. The power of sound creates a sense of …
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Branded Content: 5 Keys for Effective Storytelling
April 30, 2018
Think of your favorite piece of video content over the past year. Odds are, you didn’t think of a commercial. You probably thought of a TV show, a movie or even a piece of branded content. When it comes to branded content, it’s important to remember that it’s not the same as advertising.
Consumers …
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In-House Creatives and Marketers Connect in Boston
April 23, 2018
We’re heading to Boston next week for HOW Design Live, April 30 to May 3. If you haven’t registered yet, there’s still time—time to take advantage of a dynamic line-up of speakers with deep experience with in-house creative, marketing, branding and more.
Here’s a preview of some of the sessions …
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7 Lessons on SEO Content Workload Management
April 16, 2018
There are a number of common challenges pertaining to workload management—tracking projects and documents, assembling the right team, and being on the lookout for potential efficiencies are just a few. The bottom line is that effective workload management can mean the difference between on time or …
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Simplifying Cross-Screen Video Workflow
April 09, 2018
In the race to innovate forms of media, the requirements to activate video campaigns can sometimes be an afterthought. For instance, are talent-and-rights contracts integrated into your project workflow, or are you surprised by additional fees because you unwittingly fell out of compliance?
In …
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Bring Back Your Creative Mojo
April 02, 2018
There’s a lot of valuable expertise within in-house agencies. And while expertise is generally a good thing, there can be a downside. Expertise can lead to routine, routine to sameness. And sameness is the enemy of creativity. So, if the ideas you’re coming up with are beginning to feel familiar …
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Meet a Member: Peter Baedita of Norwegian Cruise Line
March 26, 2018
The award-winning creative agency at Norwegian Cruise Line has been a member of IHAF since 2011. So, I was excited to finally catch up with Senior Creative Director, Peter Baedita, and hear what it’s like working for such a prestigious brand. “With two new groundbreaking cruise ships launching over …
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VR, AR, MR and 360—Are You Ready?
March 12, 2018
Your in-house agency is up-and-running. You’re producing print, digital, and video (and earning praise from your peers at the IHAF Awards). What about virtual reality, augmented reality and 360 videos? Estimated to become a $140 billion business by 2020, immersive media requires creative talent and …
