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The Road to Employee Engagement
August 21, 2017
There is a lot of buzz these days about employee engagement, though it is often confused with employee satisfaction. True engagement centers on an employee’s level of psychological investment in the organization—how connected they feel to the company and its mission. For many in-house agencies, …
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A Look Back at Hilton’s Year on Top
August 15, 2017
It’s been nearly a year since [D³], the internal digital creative agency for Hilton Worldwide was named the 2016 In-House Agency of the Year. We caught up with the folks at [D³] to find out what first attracted them to the competition and what impact the win has had on their team.
IHAF: What …
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Meet an Ambassador: Bridget O’Brien
August 07, 2017
Our Ambassador Network is comprised of a dozen or so in-house agency leaders from various companies, industries, geographies and team sizes who are actively engaged in spreading the word about IHAF. As we continue to shine a light on this group, it’s time to meet Bridget O’Brien, Vice President of …
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Register by 7/31—And Save!
July 24, 2017
Excitement is building as the 2017 IHAF Annual Conference & Awards Show rapidly approaches. With a newly remodeled venue, a content-packed two-day agenda, and ample opportunities for networking, this is an event you don’t want to miss. Registration is open with early-bird savings available to IHAF …
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Does Your In-House Agency Move Mountains?
July 17, 2017
This year marks our seventh annual In-House Agency of the Year competition—that means it’s our seventh year of recognizing teams that move mountains, overcome obstacles, and consistently go the extra mile to enable the success of the businesses they support. In other words, our In-House Agency of …
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Eight Cities, Eight Conversations—One Dynamic Experience!
July 10, 2017
We recently wrapped our In-House Agency Roundtables, where eight different companies in eight different cities hosted coffee and conversation among their in-house peers. Each session began with a host presentation followed by a facilitated exchange on the challenges and opportunities facing in- …
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Could Outsourcing Solve the Skills Gap?
June 26, 2017
A core challenge that successful agencies often face is how to balance growth with increasing payroll costs. The nature of creative businesses means a paradox has developed: recruitment is dependent on new client wins, yet to grow and retain clients, companies need spare workforce capacity. …
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Bad Mobile Connection? 5 Tips to Drive Performance with Mobile Ads
June 19, 2017
Do you ever get the feeling that your mobile ads aren’t clicking with consumers? You’re in good company. Two-thirds of advertisers believe that at least half of their mobile efforts are unsuccessful, yet mobile spend in the US is expected to top $72 billion in 2020. That’s a lot of advertising …
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Brand on Demand
June 12, 2017
The lazy-days of summer are anything but lazy here at IHAF, as planning for the IHAF Annual Conference & Awards Show is in full swing! This year’s conference, BRAND NEW, is focused on how strong brands connect with consumers, differentiate from competitors, and integrate seamlessly across …
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Getting on the Same Page with Local Affiliates
June 05, 2017
So often, it can be painfully difficult to see eye-to-eye with your local marketing partners. The only thing they seem to care about is how fast they can get their materials delivered and how big their logo or phone number will be. Hardly seems like the right way to run a world-class brand—but the …
