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3 Hidden Truths About In-Housing (and how to solve them)
August 02, 2021
Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …
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Out-of-Home and the Smart City
August 06, 2018
The shift toward smart cities is here. From better transportation hubs to self-driving vehicles, cities are harnessing the power of big data and technology to improve processes, increase efficiency and make city living more livable. And, with a projected increase of 2.5 billion people residing in …
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In-House Creatives and Marketers Connect in Boston
April 23, 2018
We’re heading to Boston next week for HOW Design Live, April 30 to May 3. If you haven’t registered yet, there’s still time—time to take advantage of a dynamic line-up of speakers with deep experience with in-house creative, marketing, branding and more.
Here’s a preview of some of the sessions …
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Meet a Member: Jeremy Brazeal of Coca-Cola
January 22, 2018
IHAF member, Jeremy Brazeal, knows a thing or two about leading an internal creative team. As the Group Creative Director at KO:OP, the in-house agency at The Coca-Cola Company, Jeremy was kind enough to offer his perspective on what’s happening in the creative world today and share how he keeps …
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Lessons from the Leaders
April 25, 2016
To say that attending last week’s IHAF Leadership Summit was exactly what I needed is an understatement. You see, over the last three years, my in-house agency has reached our max ability to do projects quickly in large quantities. Projects that have the potential to be great, but rarely are. And …
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Pop into Coca-Cola
April 04, 2016
By now you probably know that our next major event is the IHAF Leadership Summit, hosted by The Coca-Cola Company on April 21 in Atlanta. What you may not know is that in addition to an impressive lineup of sessions and speakers, the Summit includes an exclusive, guided VIP tour of Coca-Cola …
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A Meeting of the Minds
March 07, 2016
Next month marks a unique meeting of the minds—minds that run some of the most prestigious in-house agencies in the country, assembling for a national summit of in-house agency leaders.
Hosted by The Coca-Cola Company on April 21 in Atlanta, the IHAF Leadership Summit centers on what in-house …
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Learning from the Leaders
February 08, 2016
Throughout the year, IHAF offers a steady stream of events—our webinar series, IHAF Huddle regional discussion groups, and IHAF Annual Conference & Awards Show. In 2016, we’ve added a new event to our rotation, the IHAF Leadership Summit.
Held on April 21 at The Coca-Cola Company in Atlanta, the …
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What Makes a Strong Brand?
March 17, 2014
The term “brand” has been used to describe everything from company logos to corporate gestalt. In fact, brand is an amalgamation of things including the name or symbol used to identify your company, products and services, the essence and values of your company as well as the assets and liabilities …
