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IHAF Wrapped
December 20, 2023
One of our favorite things to do at year-end is look back at the events, presentations, and online resources our members tapped most. (Why should Spotify have all the fun?) Here are a few of your favorites in 2023:
• New Assortment of Org Charts Download • Updated Job Profiles …
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Building for the Future of Work
August 28, 2023
The future of work is here. From technology’s impact (notably generative AI) to experimentation with new, flexible work models and the increasingly strategic role of an on-demand workforce, teams face dizzying changes.
In this interview with Ashley Schnider, director of Georgia Pacific’s in-house …
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Creative Content Trends for 2022 & Beyond
December 20, 2021
In-housing is becoming a mainstream strategy for brands as marketing models continue to evolve, according to a new report by We Are Amnet. Many brands are reshaping how they produce and deliver content to achieve the best results at the lowest cost.
The State of the Industry: Producing Creative …
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3 Hidden Truths About In-Housing (and how to solve them)
August 02, 2021
Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …
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How to Validate Your Creative Instincts and Sell Your Best Work
May 03, 2021
There is an exciting new way to measure how people truly think and feel about creative content. For the first time ever, your in-house agency can tap into subconscious emotions to bolster consumer insights, validate your creative instincts and sell your best work.
This new science was built on …
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Staying Creative Amid the Challenges of 2020
December 07, 2020
The original plans we had for 2020 didn’t exactly pan out as we anticipated. Everyone has been affected. And, for creative folks working in the retail and consumer packaged goods industries, there have been some very specific challenges: studios have effectively shut down, production schedules have …
