In-house agencies are renowned for their ability to offer control and cost effectiveness. Today, their popularity is driven by the broader business impact they provide. Internal agencies are not only bringing innovative ideas to the table, they’re also boosting the bottom line—creating a value proposition that’s tough to beat. So, what defines “value” for your in-house agency? What metrics matter most and why? And what qualitative factors should be considered? Join us as Molly Kaye, Senior Director, Creative Studio, and Emmie Cerow, Sr. Director, Creative Production at Northwestern Mutual reveal how their team measured their contribution to better quantify their value to the company.
