A focused, hands‑on learning experience designed to help IHAF members build real fluency with AI. Together, we explore how AI works, where it adds value, and how to apply it responsibly in creative and marketing environments. This program emphasizes principles over tools and experimentation over theory—expanding without replacing creative thinking.
Delivered across four half-day classes, our AI certification series blends expert guidance with practical application to strengthen your ability to choose the right tools, prioritize proven practices over one‑off experiments, and foster collaboration instead of isolated trial and error. Program graduates leave with sharper thinking, stronger workflows, and a shared point of view on how AI can meaningfully amplify creative and strategic outcomes.
This is not a technical bootcamp or a push to use AI everywhere. It’s a practical training program that helps teams understand when AI supports great work and when human judgment, craft, and brand integrity should lead. The emphasis is on thoughtful, effective use of AI that strengthens creative and strategic outcomes.
This is a 16-hour program delivered virtually across four live sessions—each one builds on the last. Participants who attend all four classes will earn a certificate of completion.
Session 1: Tuesday, April 14 at 12-4 pm ET
Session 2: Tuesday, April 21 at 12-4 pm ET
Session 3: Tuesday, April 28 at 12-4 pm ET
Session 4: Tuesday, May 5 at 12-4 pm ET
Enrollment is available to in-house agency professionals (members and non-members). Participation is limited to the first 24 registrants.
Looking for details on the full course curriculum and training team? Visit our Learning Labs overview page for a complete guide to the series.
