The demand for fresh, effective marketing creative has never been greater, and brands need it fast. At Maverick Studios, the internal agency at Inspire Brands, they didn’t just evolve the in-house model—they reimagined it. Retooling their structure to unite strategy, production, and innovation, Maverick delivers quality content and flavorful experiences at scale for six iconic brands: Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and Sonic.
Now in their fourth transformative year, Maverick has grown into a global team of 60+ creatives, project managers, print buyers, and producers. They work closely with brand teams and external partners in a fluid, results-driven model. Strengthening ties with corporate shared services earned them a seat alongside Inspire’s AORs and led to an interagency process that includes developing full-funnel campaigns together.
They refined end-to-end creative and production to bring brands’ visions to life faster and smarter. They evolved digital, social, and owned-media strategies powered by data and analytics. They optimized workflows, project tracking, and financial reconciliations to serve as the backbone of Inspire’s content supply chain. All across a 24-hour cycle, thanks to their team in Hyderabad.
Maverick also built and manages The Vault—Inspire’s digital asset management system—where content is stored, renewed, and repurposed. It all comes together in their new Content Kitchen: a state-of-the-art studio featuring 4000 sq ft XR volume, a 1000 sq ft sound stage, and a motion-control robot named Goose.
With top people, partnerships, processes, and productions in place, Maverick delivers delicious content at extraordinary scale. In 2024, they produced 19,000 deliverables from 3,500 assets, shipped print products to 22,000 restaurants with a 99.7% on-time rate, and delivered campaigns 70% faster at up to 81% lower cost than external agencies. The result? Record-breaking work for six iconic brands and millions of hungry fans.
Indeed helps people get jobs. And in 2024, Indeed Creative didn’t just want to help someone get hired every three seconds—they wanted to help the company work better. To do that, they first had to work better themselves.
So, they centralized 109,000 assets into a single DAM that’s taggable, searchable, and ready to activate. They rolled out new workflows, earning a spot on Asana’s Top 30 innovation list. They co-developed two AI tools: a comprehensive brand-review engine and a Chrome extension that consolidates feedback and proposes next steps.
Then they helped the rest of Indeed by launching public brand guidelines, partnering with accessibility to roll out a corporate deck template, and producing standout campaigns—the results of which were spectacular.
Their #ActuallyPromoteWomen campaign beat view-through benchmarks by 367%, followed by a White House partnership to launch Indeed for Education. Their Futureworks conference welcomed 7,000 HR professionals representing 3.6 million jobs, a 10% boost YoY. And their Rising Voices film series launched a first-of-its-kind partnership, for a 50% lift in brand consideration and 30% increase in audience UAC.
For Indeed Creative, working better means moving faster, thinking smarter, and using AI to amplify creativity because when people work better together, everybody wins.
The Brooks Creative Lab has been on a marathon sprint, growing 220% from 25 to 80 employees. Becoming AOR in 2022 sparked expansion in creative strategy, motion design, production, paid media, and more. The launch of an account management team strengthened partnerships across global marketing, sports, events, retail, and eCommerce—accelerating delivery from brief to execution.
With new talent across disciplines, the Lab tackled more complex campaigns and scaled quickly, now supporting 850 projects annually, including 10+ global campaigns and 25,000+ assets across channels. This growth required an operational overhaul: in early 2024, the team launched Adobe Workfront to streamline intake, communication, and resource management. Continuous improvement remains a priority, with processes that balance efficiency and collaboration.
The team also led a global rebrand, “Let’s Run There,” refreshing every element of Brooks’ identity from voice and visuals to athlete storytelling. The effort united every creative discipline, delivering a sophisticated look rooted in Brooks’ performance heritage.
Brooks Creative Lab’s business impact is clear: North American lifts in brand awareness (+4.1%), favorability (+5.2%), and purchase intent (+6.1%). Locally, 83% aided brand awareness reflects the success of Brooks’ first hometown campaign. And 2025 began with a Northwest Regional Emmy win for branded content—all proof of in-house excellence.
