Join us for a full day of immersive, high-impact training hosted by Cox Communications in Atlanta. Designed for in-house professionals, this dynamic Learning Lab features three interactive sessions led by industry experts, offering practical insights and actionable strategies to advance your skills.
Lab Sessions
Optimizing Marketing Ops for Sustainable Growth
Trainers: Justin Amendola, Strategic Marketing Advisor and Scott Armstrong, CEO & Founder, Brainrider
Content Creation with Ease Using Adobe Express
Trainers: Ashley Dvorin, Principal Solutions Consultant, and Debbie Grossman, Senior Solutions Consultant, Adobe
How to Enhance Storytelling with AI
Trainer: Nik Kleverov, Chief Creative Officer, Native Foreign
Connect with your peers while gaining real-world expertise to boost your success. Register today to be part of this vibrant learning experience!
SESSION DETAILS & TRAINER BIOS
Optimizing Marketing Ops for Sustainable Growth
Learn how to transform marketing operations to drive scalable, sustainable business outcomes. We’ll explore how to better plan work and manage shifting priorities, overcome creative resourcing bottlenecks, and build agile teams that demonstrate a clear return on investment. Gain tips to align resources with your company’s strategic priorities and seamlessly complement internal capabilities with external support to boost productivity. This lab will teach you how to refine your operating practices to reduce turn times, maximize output, and thrive in fast-changing environments.
Trainer: Justin Amendola, Strategic Marketing Advisor
Justin is a marketing strategy and operations leader with 20+ years of building and scaling large global teams, processes, and technology in ways that connect campaigns to customers and revenue goals. He has built teams and cross-functional relationships that boost performance and morale, and believes deeply in metrics, accountability, and innovation across teams and lines of business.
Trainer: Scott Armstrong, CEO & Founder, Brainrider
For more than two decades, Scott has led teams to deliver award-winning marketing for ambitious companies seeking flexible partnerships and trusted advisors. In 2010, he set out on a mission to create a better marketing agency, providing deeper client collaborations and more client value. Thirteen years later, Brainrider partners with high-growth companies to fill capacity and capability gaps with a flexible resourcing model that scales up or down based on client workloads.
Content Creation with Ease Using Adobe Express
Join us for an exciting session on how business communicators, marketing and creative teams are transforming content creation with Adobe Express and built-in AI-powered Adobe Firefly features. You’ll learn how to quickly and easily iterate, make last-mile edits, translate, resize, animate, share, and collaborate while keeping brand integrity intact. From social graphics and web banners to presentations, one-pagers, videos, and more, you’ll walk away with practical strategies to scale content without sacrificing creativity or quality.
Trainer: Ashley Dvorin, Principal Solutions Consultant, Adobe
Ashley brings her background in design, project management and sales partnership to her role at Adobe. She is a trusted advisor to Adobe customers and is passionate about inspiring creatives to make the most of their current tools while embracing new technology along the way, driving productivity and collaboration. Outside of meeting with customers, Ashley is a worldwide traveler, outdoor enthusiast and a competitor in Olympic Weightlifting based in Seattle, Washington.
Trainer: Debbie Grossman, Senior Solutions Consultant, Adobe
Debbie has spent her career bridging the worlds of art, media, and technology. As an Adobe solutions consultant, she helps marketing and creative teams streamline workflows and scale content production using Adobe tools. Debbie started her career as an editor at Popular Photography and American Photo, where she focused on bringing the best of creative technology to a wide range of readers and visual storytellers.
How to Enhance Storytelling with AI
This hands-on workshop is thoughtfully designed to elevate your brand narratives by harnessing the transformative power of generative AI technologies. Learn how to use AI tools to streamline workflows, spark original ideas, and create more resonant, impactful content across platforms. This session offers practical guidance, real-world examples, and creative strategies that position AI as an ally in your storytelling process—not a replacement.
Trainer: Nik Kleverov, Chief Creative Officer, Native Foreign
From Emmy-recognized directors to AI-first viral campaigns, Native Foreign fuses heart and innovation to shape stories that leave a lasting impact. And Nik is at the forefront, a pioneering storyteller and creative executive backed by an agency known for its bold brand narratives. Nik’s work spans iconic projects like the title sequence for Netflix’s Narcos series and the first-ever AI brand film for Toys“R”Us. Blending creativity with technology, Nik is a leading voice in how AI is reshaping the future of storytelling.
Connect with your peers while gaining real-world expertise to boost your success. Register today to be part of this vibrant learning experience!
Registration for IHAF Learning Labs is open to internal agencies and event sponsors only.
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